The Challenges

This client was just starting out in a niche market

There was fierce competition from the bigger brands

The client did not have much room for the content

90% of the marketing budget was going into the PPC and Facebook ads

Organic traffic was less than 20 sessions per day on average

Our Strategy

We did a complete audit and a competitor analysis

Based on the data we created a detailed plan to follow

All the technical issues were resolved in the first phase

We started creating content around the specific keywords

We focused more on long-tail keywords rather than more generic keywords

This approach helped us compete with the bigger competitors

We added regular, high-quality backlinks for the site

AMP – assisted their development team in creating accelerated mobile pages

The Results

The organic traffic increased by 93% in 9 months

The revenue increased by 69%

Search engine rankings improved every month compared to bigger

The Challenges

This client did not have complete control of the site when they signed up with us

Their site structure was not SEO-friendly at all

Most of their content was not optimized for any particular keyword

Their search visibility was almost non-existent

They had multiple practice areas but the site was unstructured

They had been burnt by another company

Our Strategy

We did an in-depth audit of the site

Created a detailed plan to follow and got it approved by the client

In the first phase, we resolved all the structural issues of the site

We also resolved the technical issues to maximize the search visibility

We fixed the existing content to include the demanded keywords by the client

We created fresh, unique, and fully keyword-optimized content to gain maximum visibility

High-quality backlinks were added periodically to strengthen the overall SEO game

AMP – Accelerated Mobile Pages were created and implemented for the better mobile experience

The Results

Their website was structured for the best results

The site gained 193% organic traffic within the first 7 months

The bounce rate dropped from 96% to 68%

The site was ranked on the 1st page of Google for 21 competitive keywords

The site’s mobile load speed was improved significantly

The Challenges

The client had been burned by another agency

The previous agency spent $10K on Facebook ads without accurate results

We did not have any landing pages or offers to work with

The pixel data was all messed up as the agency was using its own pixel instead of the client’s pixel

We had 45 days to prove ourselves – the client was cautious after having burned in the past

Our Strategy

Complete pixel installation – we couldn’t afford to lose data

We worked with the client to come up with a Freemium Model

We identified 2 products to test for the freemium model

Created 4 different landing pages for the Freemium strategy

Email marketing strategy for follow up

Retargeting funnel strategy

Audience strategy was based on competitors, interests, job titles, and lookalikes.

The Results

The results skyrocketed in the very first month

Free plus shipping cost per result was as low as $5.40

ROAS even for freemium products was positive because of the shipping charges

900+ purchases recorded after the first month

Cost per purchase for core products was below $8

ROAS for core products jumped to 10.64% just from Facebook ads

Email marketing conversion from a free product to a core product was 37%

AOV was increased using bundle offers

The Challenges for Chiropractor Marketing

This chiropractor was looking for customers

He didn’t have a pipeline to generate leads to keep patients coming in and his revenue was showing it

This client needed customers and did not have a lifetime budget or time to test different strategies

The Strategy

With a clear path in mind, it becomes easy to focus on producing the results.

The strategy for this client was straightforward: no complex funnels, no cross-targeting, no display campaigns, nothing big! We focused on Facebook ads and email follow-up which created a simple funnel that would convert visitors into leads and leads into customers.

Here’s a look at our process:

An initial audit and discovery

Top of funnel campaign launch using lead generation

Used a lead magnet to entice visitors to become leads

Five-part email sequence to nurture and close leads

Follow up emails were paired with Facebook retargeting ads

Using dynamic email subject lines, we quickly optimized for the best performers

Optimized the sequences for best variations in the copy

The Results

Working under pressure sometimes gets the best out of you. This is exactly what happened in this case. Our account manager and the team had put in extra time with this client

This chiropractor received 130+ leads within the first 2 weeks using Facebook ads alone. The cost per lead was below $3 and the client was able to convert 47% of the leads into paying customers

The satisfaction from the client resulted in an agreement extension of 6+ months

Optimized the sequences for best variations in the copy

The Email Marketing Challenges

The email list we had for this client was at least 8 months old

The list was unengaged and the client had not sent an email to the list in six months

The client did not have any valuable content that could have been used to nurture the leads

The open rate for the past emails averaged less than one percent

Our Strategy

We had 12k emails on this list for our legal marketing client that wasn’t producing any results. The open rate was less than 1% and the click-through rate was close to zero

We quickly identified that the email list wasn’t responsive and needed to be cleaned before creating a full email campaign. But at the same time, we didn’t want to throw out emails from the list based on the previous data and wanted to run a few tests

With this purpose in mind, we created a new lead magnet (how to get more reviews on Google and Avvo), which was then connected to a webinar and a done-for-you service to get more reviews

In the coming months, we continued this email sequence for new people who were added to the list and created other valuable content for people who were engaged previously

The Results

Before sending this out, we prepared the audience for a BIG surprise and sent out an email with a hint about the surprise and free content – offering value in advance. The open rate on that single email jumped to 17% and we received replies from people asking for more info

After 24 hours, we launched a 5-part email sequence based on the lead magnet we had created and we bagged 1,339 leads – people who downloaded the guide on how to get more reviews

Right after that, we launched a webinar email sequence and got over 150 people signed up for the webinar. And with the webinar follow-up sequence, we were able to sell the done-for-you service to 16 lawyers. Boom!

Based on the response, we added 23 more emails to the top of the funnel and started sending emails every day to unengaged users. At the end of the 2nd month, we were able to generate 3,400 more leads (people who downloaded the guide) and sold done-for-you service to 21 more lawyers

After 2 months, we cleaned the list by removing emails who had not opened any of our emails.?

After 6 months of working with this client, our average open rate is 23% and CTR 10.4% (some of the emails don’t have a CTA, just the valuable info)